Sentiment analysis - new function launched in &frankly

Sentiment Analysis function is launched in &frankly. Now it will be easier than ever for HR and managers to quickly compile the answers from the open-ended questions and capture hidden insights/sentiments that can get lost in questions with fixed answer options. 

"Open questions" are the questions in an employee survey that cannot be answered simply with a YES/NO or with other fixed answer options. These therefore require the employee to provide answers in free format where they express their opinions and thoughts.  

When the employees have the opportunity to freely write down their answers, you also get a deeper insight into what ideas, perceptions and feelings they have about the question and the organization. Different respondents can approach the questions from very different angles, which can lead to new knowledge and increased understanding of why employees feel the way they do. 

Nevertheless, many don’t choose this function as it can be time-consuming to analyze and compile the results. When HR or managers ask open-ended questions they often get over 100 answers, and it is then difficult to quickly get an overview of the underlying feeling or capture the most common key phrases. 

&frankly launches Sentiment Analysis 

Therefore, &frankly is now launching the new function "Sentiment Analysis" to make it easier for managers and HR to be able to quickly sum up the answers from the open questions. There are mainly two parts of sentiment analysis in &fankly: 


Picture: How Sentiment analysis will be displayed in &frankly for admins and managers


Key phrase 

One is the "keyphrase" extraction. This will help the managers get an idea of ​​what key phrases and topics are frequently mentioned in the open-ended responses or comments.


The sentiment analysis 

The second part is the "sentiment analysis" of the actual responses/comments. Sentiment analysis is run on the user text. On a scale of negative-neutral-positive and polarized to detect the strongest feeling on that user text. This will give an overview of the general sentiment of the team. 
Overall, asking open-ended questions will help HR and managers capture hidden insights/sentiments that may get lost in common, fixed-choice questions. 


Sandra Danielsson

Sandra Danielsson

Creative copywriter.

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